RTA Region’s Transit Marketing Campaign Receives APTA AdWheel Award
August 2, 2016
We are excited to announce that the region’s public transportation marketing campaign, Ride On., is being awarded the American Public Transportation Association's AdWheel Grand Award, a top industry award for campaigns to increase ridership or sales among North American transit systems. The campaign is a collaboration of the RTA with CTA, Metra and Pace.
We are proud to have led the work on this campaign for our region. Working with the Service Boards, we created a campaign that uses humor to show the many reasons to take transit in our region, ranging from traffic congestion and parking costs to the ability to safely text and read when riding on a bus or train.
The multi-year marketing campaign was launched in January 2015 to improve public awareness and perception of public transportation, as well as attract new transit riders to the system in the RTA’s six-county region.
The ads in the campaign – developed by Chicago-based Downtown Partners Communications, Inc. – have been seen on cable television, online and on digital billboards throughout the region. The campaign will run through summer, 2017.
Learn more about the RTA’s Ride On. marketing campaign.
Subscribe to our Newsletter
This month the RTA is celebrating the 30th anniversary of the Americans with Disabilities Act (ADA). The ADA transformed society and provided opportunities f...July 29, 2020
Do you or someone you know face transportation challenges? The Regional Transportation Authority (RTA) wants to hear from you about transportation issues and...May 7, 2020
The RTA is launching a four-part webinar series in place of the Annual Planning Workshop due to the ongoing COVID-19 pandemic. The free, virtual sessions wil...April 17, 2020
We are excited to announce that the call for projects for the RTA Access to Transit Program is now open. The RTA launched the Access to Transit program in 2...March 13, 2020
Each year the RTA celebrates Women’s History Month in March to recognize the women who work at, and ride, CTA, Metra, and Pace every day. The celebration coi...March 8, 2020
We’d like to hear your thoughts about public transit! The RTA is sponsoring a system-wide customer satisfaction survey and would like your feedback about yo...March 2, 2020