Contact Contact

Looking for Solutions: The “First Mile/Last Mile” Challenge

July 29, 2016

22 RTA 0646

Metra just announced it is looking for a “ride share partner” to join the commuter railroad in helping riders solve what we in transit call the ”first mile/last mile” challenge. That is, helping a rider get to his or her final destination when it’s not an easy walk from a transit stop.

Metra’s press release says the entity that provides the highest submittal price will be allowed to include its name on a wide range of promotional materials, including posters displayed at train stations, on Metra trains, timetables, and on Metra’s website. The partner will also be granted access to distribute promotional information at four of Metra’s downtown stations and 25 outlying stations.

In this public-private partnership, riders will be made aware of a private sector option (think Uber or Lyft perhaps) to cover the “first mile/last mile,” and this new partner will be able to reach Metra riders through these promotional channels.

We at the RTA believe our public transportation system is the backbone of a regional transportation eco-system.   Innovative actions like the marketing partnership Metra is seeking can help move our system forward and are meant to make taking transit a more workable option for all of us.

The RTA is also working to address these challenges. For example, we’re working with some regional business leaders, transit agency staff, and new “mobility on demand companies” to discuss ways to find solutions.

We also continue to work with businesses throughout the region on a program we call “the shuttlebug,” in which companies (employers) pay half the cost of bus service operated by Pace that goes from a train station to their offices, moving riders (their employees) along that “first mile/last mile” from the station to work.

Whether it’s exploring marketing partnerships with the private sector or expanding the shuttlebug program, the RTA, CTA, Metra and Pace want to make taking transit a viable option for everyone so more of us can Ride On.




Subscribe to our Newsletter

* indicates required
Type your email address here
What emails would you like to receive from the RTA
Tagged in: RTAMS

Related Articles

RTA ADA AWARENESS 2020 1 RTA celebrates 30 years of the Americans with Disabilities Act

This month the RTA is celebrating the 30th anniversary of the Americans with Disabilities Act (ADA). The ADA transformed society and provided opportunities f...

July 29, 2020
Pace Buses 3569195969 1588881889263 Take a survey to help improve mobility options for older adults and people with disabilities

Do you or someone you know face transportation challenges? The Regional Transportation Authority (RTA) wants to hear from you about transportation issues and...

May 7, 2020
Transportation Tuesday Event Brite Banner V3 004 Transportation Tuesday Webinar Series: Attend the 2020 RTA Annual Planning Workshop Virtually

The RTA is launching a four-part webinar series in place of the Annual Planning Workshop due to the ongoing COVID-19 pandemic. The free, virtual sessions wil...

April 17, 2020
Call Banner 3485388325 1590696008966 Announcing the 2020 Access to Transit Program Call for Projects for Small-Scale Capital Projects

We are excited to announce that the call for projects for the RTA  Access to Transit Program is now open. The RTA launched the Access to Transit program in 2...

March 13, 2020
22 RTA 0646 Happy International Women’s Day and Women’s History Month from the RTA

Each year the RTA celebrates Women’s History Month in March to recognize the women who work at, and ride, CTA, Metra, and Pace every day. The celebration coi...

March 8, 2020
Survey image How's Your Ride? Take This Survey

We’d like to hear your thoughts about public transit!  The RTA is sponsoring a system-wide customer satisfaction survey and would like your feedback about yo...

March 2, 2020
Copyright © 2024 Regional Transportation Authority. All Rights Reserved.