We’ve Been Riding On. for A Year...
January 25, 2016
One year ago we launched the Ride On. marketing campaign across the Chicagoland region in coordination with CTA, Metra and Pace. You may have seen our award-winning ads on TV, websites, social media and in print. They highlight the ability to make the most of your time and money by taking transit instead of driving. And, hopefully, they make you laugh as well.
Collaborating with Downtown Partners Communication, the campaign uses humor to juxtapose the real-life pain points of driving, like traffic and parking costs, against the benefits and convenience of riding our region’s transit system. Who hasn’t tried to decipher a street parking sign to see if you’ve found “legal” spot or sat in traffic and watched a train speed by? It’s part of living in our region and it adds up to some big reasons to take transit.
As we move into the second year of the campaign we want to get some feedback from riders, and non-riders, on the campaign. Use the ‘Leave a Comment’ link at the top of this post to let us know what you think of the ads and offer any thoughts you may have about how to continue to get the word out about the benefits of our region’s transit system.
To learn more about the campaign and view additional ads click here.
By Mark Minor, Manager, Market Development
Subscribe to our Newsletter
This month the RTA is celebrating the 30th anniversary of the Americans with Disabilities Act (ADA). The ADA transformed society and provided opportunities f...July 29, 2020
Do you or someone you know face transportation challenges? The Regional Transportation Authority (RTA) wants to hear from you about transportation issues and...May 7, 2020
The RTA is launching a four-part webinar series in place of the Annual Planning Workshop due to the ongoing COVID-19 pandemic. The free, virtual sessions wil...April 17, 2020
We are excited to announce that the call for projects for the RTA Access to Transit Program is now open. The RTA launched the Access to Transit program in 2...March 13, 2020
Each year the RTA celebrates Women’s History Month in March to recognize the women who work at, and ride, CTA, Metra, and Pace every day. The celebration coi...March 8, 2020
We’d like to hear your thoughts about public transit! The RTA is sponsoring a system-wide customer satisfaction survey and would like your feedback about yo...March 2, 2020